Guillaume Varlet
STRATEGY · TECH · SaaS · GTM · DX
Bonjour
Welcome! My name is Guillaume Varlet. I am a strategic leader with over 20 years of experience in Tech, SaaS, and HRTech, specialising in product strategy, go-to-market execution, and business transformation. My background spans engineering, consulting, and global leadership roles, which, combined with my MBA from London Business School, gives me a unique ability to bridge innovation and execution.
As Chief of Staff and Strategy Director, I have partnered with C-suite and senior leadership teams to shape product roadmaps, scale operations, and lead cross-functional teams through complex transformations. I’ve driven SaaS migrations, post-merger integrations, and digital transformation initiatives, always focused on aligning strategy with measurable outcomes.
I bring international experience, a collaborative leadership style, and a proven ability to deliver growth and operational excellence. I thrive where strategy meets execution—where innovation, operations, and growth intersect.
If you’re looking for a partner to help drive transformation, shape strategy, or unlock new growth opportunities, let’s connect.
CASE STUDIES
Business Transformation
Manufacturing, AsiaBusiness Transformation
Changed strategy to adapt to strong market shifts. Improved management and operations. Better use of data to support decision-making.Audit – Market – Clients – Product – Production – Supply chain – Quality – Culture
Corporate Strategy
Energy, North AmericaStrategy Definition
Defined and planned a 3 year strategy taking advantage of growth opportunities, reducing risks and improving performance based on diverse data intensive analyses
Market – Organisation – Scenario Analysis – Financial Modelling
Strategy Implementation
Utility MENAStrategy Implementation
Implemented the strategy of this company by aligning it across the organisation and by linking the strategy to the operations.
Software implementation – Strategic Objective definition – Key Performance Indicators – Target setting
Performance Management
Public Sector, MENAPerformance Management
Designed and implemented a performance management system to measure the performance of each public agency in the country.
Software – Process engineering – KPI selection – Target setting
Cost Cutting Strategy
Internet, EuropeCost Cutting Strategy
Reduced costs by optimising capital expenditure, which was achieved through better server capacity management.Financial Modelling – Process Design – Data Forecasting – Hardware Management – Software improvement
Marketing Strategy
Food & Beverage, EuropeMarketing Strategy
Strengthened the brand and marketing strategy of a Japanese beer company to improve its recognition and results in Europe while reducing operational risks.
Market entry Strategy – Product – Pricing – Channels – Marketing Mix
Growth Strategy
Business Services, EuropeGrowth Strategy
Identified a new market which provided the possibility to extend the traditional business service model of the company as well as adopt a new business model based on outsourcing.
Market – Feasibility – business development
Operations Improvement
Automotive, EuropeOperations Improvement
Supported this automotive supplier to improve its product quality and its production line to meet the clients’ requirements and to evolve towards operational excellence.
Lean – Six sigma – Quality – Reliability – Process engineering
SoftwareDevelopment
Infotainment, EuropeSoftware Development
Developed software modules for an infotainment system. Provided user interface & technical specifications. Supervised the software development.
Client requirements – Module compatibility – Software integration & validation
Quality Assurance
Automotive, EuropeQuality Assurance
Launched and managed parts throughout their lifecycle. Improved production processes and product design to guarantee quality and reliability. Audited suppliers.
Audit – Suppliers – Product – Production – APQP – Six sigma
